Born in Peru and professionally shaped across the Americas, Jose Miguel Pajares is the Founder and Chief Marketing Officer of U-Reach Connect LLC. With 29 years of experience and work across more than 40 industries, he specializes in multicultural marketing, media strategy, and business development. His expertise helps organizations connect with diverse audiences through strategic, creative, and measurable solutions.
In 2023, Jose Miguel founded U-Reach Connect with a clear mission to build a multicultural marketing and advertising agency capable of delivering strategic thinking, creative excellence, and full spectrum media solutions grounded in transparency, inclusion, and ethical business practices.
His leadership reinforces the agency’s certifications as a Minority Business Enterprise (MBE) and Small Business Enterprise (SBE), as well as its accreditation with the Better Business Bureau, ensuring that U-Reach Connect operates with integrity, compliance, and a leadership approach grounded in trust and accountability.

With nearly three decades of experience, Jose Miguel has developed a career shaped by multicultural insight and strategic thinking. He has worked across more than 40 industries and understands how audiences behave in diverse markets. His expertise spans digital, traditional, and emerging media, allowing him to create integrated strategies that deliver measurable results. As a bilingual strategist, he brings cultural depth and precision, leading multi country teams and remote operations across 13 nations with agility and purpose.

Jose Miguel’s leadership is grounded in integrity, transparency, and a deep respect for multicultural perspectives. He approaches every project with a commitment to ethical work, meaningful collaboration, and measurable impact. His long term vision centers on trust, inclusion, and sustainable growth. Through creativity and disciplined strategy, he ensures that every partnership reflects the values that define U-Reach Connect.

At U-Reach Connect, we believe that meaningful connections drive progress. We help brands and organizations reach the right audience at the right moment through strategy, creativity, and media that inspire trust. Our commitment is to deliver work that elevates communities and creates real opportunity.
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Committed to building a more inclusive, transparent, and trusted marketplace. U-Reach Connect is BBB accredited, and proudly certified as a Minority Business Enterprise (MBE) and Small Business Enterprise (SBE) by the Florida State Minority Supplier Development Council (FSMSDC), listed in NMSDC CENTRAL® national database.